SEO Company: 6 Effective Local SEO Tips for Local Businesses

Without mobile, today is nothing: If your website is not optimized for smartphones, you risk up to 60 per cent fewer visitors. The fact that people are increasingly looking for offers and services in their immediate environment has immense consequences for search engine optimization. If a SEO Company Google user searches for “Indian food”, then he is not interested in Wikipedia articles, but is looking for Italian restaurants in the immediate vicinity.

Local SEO Tips for More Local Visibility Local SEO services is on the agenda of every search engine SEO Company to place content as high as possible in the local search results. The goal: to be present in the magic top 3 box of Google Maps, which is displayed in every local search. And all this without expensive AdWords ads. But how to get there? Read 6 easy-to-use and free local SEO tips that will help you advance your way to more local visibility.

 

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1. People are looking for mobile

The topic of Local SEO services is becoming more and more important in analogous to mobile-compatible web design. Basis is a responsive, fast and responsive website with a good user experience. Responsive means that the website adapts to the device on which it is used and displays or hides menu items depending on the display size. The presence of a user-friendly website ensures that visitors stay longer on your website and thus represents an indirect ranking factor.

But it’s not just this: if your site is Google’s mobile friendly test, your business is highlighted with luck in the search results. Those entries get from Google the addition “optimized for mobile devices”. If this addition is not available, mobile users do not click on your entry. Finally, the data volume of users is finite and a desktop variant will always be perceived as a compromise solution on a smartphone display.

The relevance of Mobile SEO will continue to grow in the coming months: just last month, Google announced that the mobile view of a website in the indexing of Internet pages to further focus.

2. My business account as the headquarters of Googleverse

Google Maps, Google Search, and Google Plus – Google’s network has many places where your company information can be displayed. One thing has all these entries in common: The corporate data, such as the address or e-mail address, is maintained centrally in the Google My Business profile.

Once created, Google My Business provides the perfect starting point to represent your company best in Google services. Our Tip: Be sure to provide your My Business profile with as much business information as possible. In addition to opening hours, branches and contact details, this also includes photographs of your company location or your logo. The more complete your My Business profile, the better your chances of getting high in the local search results. Also, it is important that you select the category of your entry carefully. Ask yourself the question: “Which service provider does my target group look for?” If you are operating a pet shop for tropical fish, the category “fish shop” is not suitable, since it is exclusively concerned with specimens intended for consumption. Select “Pet shop” instead.

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3. Consistent company information (“name, address, phone”)

Citations can not be underestimated in the search for local search engine optimization. Citations are mentions your central SEO company information on other websites. Typically, these are industry books and local directories for your city or community.

Unlike links, the information is not linked to their website but are simply quoted – that’s why they are called citations. Your company name, your business address and your telephone number (“name, adress, phone” or “NAP”) are of central importance. In order to build a citation profile, the information on your company should not differ in the industry books. Stay consistent! Say: Choose a spelling for your company information (for example name including company form like GmbH or without) and use it everywhere you mention your company.

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4. Local reviews

Reviews are as interesting for your customers as for the search engines. Hardly a factor is as decisive for the prospective customer as the existence of positive evaluations. Natural ratings can mean a lucrative competitive advantage over your competition. Google is also likely to use local assessments to determine local outcomes. So do not come to wrong thoughts and resist the temptation to buy valuations on eBay. Organic evaluations are most valuable when they come from the immediate environment.

And how do you achieve a good evaluation profile? First and foremost, this means: Offer your visitors added value! Only satisfied customers will leave a positive assessment. You yourself know that your service or product is great – communicate it so!

Make your customers aware of the possibility of an assessment. A tip: Go to your regular customers personally and provide a basis for reviews. Because new customers will rather leave a review if there is already a positive grounding in your My Business profile.

By the way, a note: Google draws ratings from different portals. The asterisk rating in your My Business profile consists of platforms such as Yelp, Trusted Shops, Ciao or Proven Expert and, of course, Google Maps. If you are active on more than one evaluation platform, you offer your customers more possibilities to leave feedback.

5. On-page factors for Local SEO

Keywords are like no other term for search engine optimization (SEO Comapany) – and that for over 15 years. In fact, its importance has waned with past Google updates. The world’s largest search engine is always going to evaluate not the individual terms, but the contexts in which those terms stand. The times when one could achieve wonderful results with a keyword density beyond the ten percent are definitely over. Instead, place the relevant search terms where they create added value for your customers. We have put together some proven solutions for you:

The footer area of ​​your website provides space for your company location and the areas that you supply. Hide your contact information not only on a bottom. Make sure that the phone number and e-mail address on the homepage are prominently visible. Also remember to include your opening times on the start page.
The main element of your site is the main heading (called h1). This is with the first thing visitors read from you. Make sure that the heading represents your company and contains both the company name and your location or delivery area.
The page title of your home page should consist of a maximum of 55 characters, and should contain the main keyword, location, and, where applicable, delivery area, as well as your company name.

The Meta-Description (maximum 156 characters) of your homepage should describe your business. Pay attention to the local context and the needs of your customers. What information is interesting for those who are looking for your service or product in the Google search? You write the SEO company description for your potential customers and not for Google!

Your SEO strategy should be high-quality and relevant content. This starts with interesting company texts and reaches up to noteworthy news of your company. A business blog is a great way to make and disseminate regular news to your customers. On your new corporate blog, you could report on exciting customer projects, for example, or talk about current discussions about your industry position. If someone wants to inquire about a question, he or she will find your search results on your blog – and you bring another potential customer to your website. We would be pleased to advise you on content marketing for local SEO company in a free first consultation.

6. “OK, Google!” – Prepare yourself for Voice Search

A Local SEO Company Tip for the Future: Take advantage of the current hype topic Voice Search! The internet search via voice input is still at the beginning – but it grows with increasing speed. All major players in the IT industry are developing their own voice technologies. Whether the language assistant is now listening to the name Google Now, Siri (Apple), Cortana (Microsoft) or Alexa (Amazon) is secondary: the direction of the march is clear. 20 percent of Google’s search queries are already made via voice input. Ascending trend. A good voice search optimization should not be neglected.

Note: People who ask your smartphone for advice on the road do not use keywords but semantic formulations. People do not ask “best fish Hamburg”, but “Where is the most delicious fish in Hamburg?”. Make sure that the questions on your site are answered: Google will thank you.

With these 6 free local SEO tips, you create a foundation for the local visibility of your site. Based on this, you can successively expand your presence in Google – for example with unique content and regular, relevant content. Have fun and success while trying our tips for Local SEO services!

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