Google launches Google Poly, a platform for sharing 3D files

Google is looking more and more clearly to position itself as a major player in 3D design. To capitalize on its virtual reality creation applications Tilt Brush and Blocks, the company launches Poly, a platform for hosting and sharing 3D files.

google poly

Google lifted the veil on November 1, 2017 on Poly, a platform for hosting and sharing objects and scenes in 3D. This new service is natively integrated into Tilt Brush and Blocks, the company’s two virtual reality creation applications. It replaces their previous, previously separate galleries, and integrates the thousands of objects that were already available. Users will also be able to send any 3D file, in OBJ or MTL format.

Objects can be viewed easily from a web browser, but also with a virtual reality headset. They can also be downloaded for free under a Creative Commons license and even remixed and automatically re-shared with the credits that go well. Added to this are classic social network features: a “like” button, the ability to send links, integrate into a web page or create an animated GIF file.

Presentation of Poly in video


The reference 3D sharing platform, a coveted role

Google’s ambition is ostensibly to create the platform of reference for 3D objects, as YouTube is for the video or Flickr could be for the photo. It follows in the footsteps of Microsoft, which launched a similar platform, Remix 3D, last year. It is also ahead of Facebook, which has its own 3D virtual reality creation tools (Oculus Medium and Quill), but has not yet created a coherent central platform for sharing works.

Above all, it is in direct competition with Sketchfab, a French-American start-up founded in 2012 and which is today the reference 3D sharing platform. Sketchfab claims to have more than a million users and 1.5 million 3D models, but fighting the onslaught of giants like Google may be difficult. In the longer term, if Google sets up a monetization system, Poly could even encroach on the borders of Unity and its Asset Store.

Because the purpose of Poly is not just to share 3D elements, but also to allow developers to use them in their applications virtual reality or augmented. A potential store that could prove very lucrative in the long term, and that in the immediate future will only enhance the attractiveness of Daydream and ARCore to developers.